From ideation to prototyping, through to development, we offer a wide range of skills, technologies, and capabilities to meet the diverse needs of our clients.

Pininfarina is a 360° design studio. From the enchanting lines of 1930s cars to the extraordinary experiences of today, we have created and continue to create valuable projects and proposals that guide our clients towards the future of mobility, architecture, and product & experience design.

A 360° Design House

Pininfarina is a legendary design house. From ideation to execution, we bring a unique range of competencies and capabilities. Pininfarina through its design services helps its clients to: Envision, Innovate, Enhance and Accelerate. 

Pininfarina’s design definition process involves: 


  • User Research

  • Competitive Research

  • Trends Research

  • Conceptual Evaluation

  • Design Testing 

Strategic Definition

  • Experience Definition

  • Brand Definition

  • Product strategy

  • Product Definition

  • Service Design


  • Automotive Design

  • Architecture

  • Industrial Design

  • Interaction Design

Modelling and Prototyping

  • Low-fidelity Mock-ups (movies, VR mock-ups)

  • Mid-fidelity models (virtual, mixed, and physical)

  • High-fidelity prototypes (physical and digital)