The Collection reflects the company's evolution from its foundation to the present day, marked by a conscious continuity of its roots and a focus on product culture.

General information


The admission to the Collection is reserved for groups of 10/15 people and the price is €20.00 per person. The visit to the Collection is guided and includes a tour of historical and contemporary cars, as well as a presentation on the design process by a Senior Designer. Please book your visit submitting the form General Inquiries.


Mondays to Fridays9am-5:00pm

Pininfarina Collection

The Collection is an exhibition space that reflects the evolution of the company from its foundation to the present days, constantly aware of its roots and of the culture of its products and quality.
The Collection is the true guardian of the company’s values, and the visiting card with which Pininfarina presents itself to guests. The place where past, present, and future blend, conveying to visitors all the magic of the Pininfarina brand. The cars on display are among the most significant of the company’s history, from the Cisitalia to the Giulietta Spider, the Sigma Grand Prix and the Cambiano.
The layout of the main exhibition has been rearranged to enable visitors to really appreciate the design excellence that has made the Pininfarina name famous all world over: new interactive display panels link the milestones of the past and project them into the future, with the perspective vision typical of a company that is eminently innovative and creative.