From ideation to prototyping, through to development, we offer a wide range of skills, technologies, and capabilities to meet the diverse needs of our clients.
A 360° Design House
Pininfarina is a legendary design house. From ideation to execution, we bring a unique range of competencies and capabilities. Pininfarina through its design services helps its clients to: Envision, Innovate, Enhance and Accelerate.
Pininfarina’s design definition process involves:
Research
User Research
Competitive Research
Trends Research
Conceptual Evaluation
Design Testing
Strategic Definition
Experience Definition
Brand Definition
Product strategy
Product Definition
Service Design
Design
Automotive Design
Architecture
Industrial Design
Interaction Design
Modelling and Prototyping
Low-fidelity Mock-ups (movies, VR mock-ups)
Mid-fidelity models (virtual, mixed, and physical)
High-fidelity prototypes (physical and digital)
Applications
Automotive
Automotive design activities represent the flagship service offered by Pininfarina to all global markets. The aesthetic research conducted by our designers is consistently oriented towards pure and harmonious forms to perpetuate their beauty. These characteristics have allowed the Group to establish lasting relationships with leading brands in the automotive sector. Style services include research models and prototypes, CAS (Computer Aided Styling), modeling with virtual mathematical models, virtual prototypes, scale models, CAM (Computer Aided Manufacturing), 1:1 models, verification models, and Master Models.
Exterior design
Interior design
Color & Trim
UX-UI
Architecture
We approach architecture with a unique legacy of experience by combining a holistic and multidisciplinary interpretation of our Clients’ needs with the implementation of the latest technologies and processes, be they applications of parametric design, Design for Manufacturing or life cycle thinking for a greater sustainability and a lesser footprint.
Nautical
Providing a new experience in the nautical sector through design; projects that blend high performance, innovation, and aesthetic excellence. Creating a consistent design language for a complete range of yachts that redefines the brand's identity for better product positioning in the target market.
Mobility & Transportation
Our multicultural and multidisciplinary teams provide the client with a "best in class" experience in all phases of the design process: strategic analysis, benchmarking, conceptual and stylistic design, research and development of technological innovations, analysis of color and material trends, three-dimensional virtual modeling, rapid prototyping, construction of stylistic models, and assistance in the engineering and industrialization phases, wind tunnel testing. Our design vision and iconic line always merge with the culture, mission, and values of our client to best align with their objectives.
Product & Experience
We combine beauty and innovation to create product and service experiences that bring impact for our clients, people and the planet. We work at the intersection of beauty and magic, style and interaction, proportions and motion, materials and technology.