World famous premium brand, Pininfarina is the emblem of Italian design since 1930. The symbol of a sophisticated lifestyle and vision, able to conjugate innovative experiences, performance, emotions and aesthetic excellence.

Competitive Advantages - Design by Pininfarina

The association with the brand Pininfarina offers compelling competitive advantages, including:

  • Investing in Design, hence making a strong statement towards the value of company’s vision, products and business purpose, which represents a benefit for customers, stakeholders and investors. 

  • Co-branding with a distinguished and aspirational worldwide-renowned trademark that stands for innovation, premiumness, sustainability and elegance (with a touch of exquisite Italian style)

  • Empowering, in collaboration with Pininfarina, a strategic communication tool, enabling extended global media coverage and positive PR

  • Boosting the brand awareness and elevating the brand image and perception

  • Addressing clients and markets internationally with a distinctive value proposition

  • Consolidating the price positioning strategy

Pininfarina’s elegance and unmistakable values are expressed across all its prestigious international projects, from cars, to mobility projects, to architecture, to lifestyle and consumer products.
  • Writing
  • Eyewear
  • Travel and bag
  • Apparel
  • Timepieces
  • Hybrid smartwatches
  • Sports equipment
  • Furniture (Home and Office)
  • Home products
  • Consumer electronics
  • Home appliances
  • Architecture and Real Estate
  • Mobility
  • Transportation

Writing

Eyewear

Travel and bag

Apparel

Timepieces

Hybrid smartwatches

Sports equipment

Furniture (Home and Office)

Home products

Consumer electronics

Home appliances

Architecture and Real Estate

Mobility

Transportation

Our Approach

The quality, timeless design and beauty of a Design by Pininfarina project appeal to a global audience of brand-conscious users.

Brand, marketing strategy, launch strategy and design, when connected, drive business impact.

Our approach to brand licensing comprises:

  • Project Narrative and Launch Strategy

  • Brand Licensing Rights - Design by Pininfarina

  • Marcom Package

  • Pininfarina Press and PR activities

  • Pininfarina Store