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Bosch - Pininfarina

Bosch

Bosch GSR 18V – 90 C Professional. Synthesis of power, style and ergonomics.
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  • Category
    Consumer
  • Client
    Bosch
  • Location
    Turin, IT
  • year
    2022
  • Awards
New elements and details that allow greater handling.
The project

Greater handling

The GSR 18V – 90 C Professional completes the Bosch 18V Drills series. While maintaining formal consistency with the design language of the existing range, the latest Bosch product designed by Pininfarina, is characterized by new elements and details that allow greater handling.

The way

The Bosch GSR 18V-90 C Professional is the result of in depth field research conducted by the Pininfarina team, which has collected a series of data on the professional use of the tool, defining the areas of intervention and product improvement. The GSR 18V has been designed to incorporate into a compact casing, a highly powerful engine. The GSR 18V-90 C Professional is the result of a 360° product and user research and is the best balance between power, style and ergonomics.

The idea

Performance and style

The GSR 18V-90 C Professional has been designed to incorporate into a compact casing, a highly powerful engine. The ventilation holes on the outside have been meticulously designed to facilitate the best airflow, ensuring the best engine performance. Pininfarina has designed for the new Bosch product a design characterized by curves and surfaces that improve the ergonomics of the product and at the same time confer it an elegant and robust style. A mix of textures and grooves in the rubber part ensure a better grip while the buttons and triggers facilitate simple and precise use.