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Formula 1 Lenovo China Grand Prix 2024 - Pininfarina

Formula 1 Lenovo China Grand Prix 2024

Combining Chinese Dragon and Laurel Wreath Elements, Pininfarina elevates the F1 Tradition with Innovation
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  • Category
    Brand Licensing
    Product
  • Client
    Lenovo
  • Location
    Shanghai
  • year
    2024
Blending Technology, Innovation and Traditional Cultural Elemements in a Unique Trophy
The Project

A Modern Tribute to Motorsport Heritage

Blending technology, innovation and traditional cultural elements, the trophy not only highlights Lenovo’s role as Official Partner of Formula 1, but also pays a modern tribute to this motorsport heritage.
The trophy has a built-in sensor, and when the winning driver raises it over the head or wears it around the neck, the trophy lights up in a pattern called “Chase a loop”, symbolizing the speed of the F1 car on the track. In addition, the trophy is designed with three additional lighting modes. 1. Spin around the trophy: The lights will flash around the trophy, representing the rotation of the F1 cars’ wheels as they go along. 2. Revolve: Lights alternate in a surround manner, symbolizing the mutual transformation and balance of yin and yang. 3. Pulse: It is like the breath of the dragon when it wakes up, symbolizing the dragon’s strength and vitality. This trophy was conceived by Lenovo and jointly developed and designed with Pininfarina. During the design process, Lenovo’s creative team used Lenovo laptops, workstations, tablets, and monitors to conceive and create this one-of-a-kind trophy

The Way

Pursuit of Perfection

The overall design of the trophy adopts a circular shape, inspired by the Chinese’s pursuit of “perfection - yuan man 圆满”, symbolizing perfection and happiness, and also reflecting the driver’s spirit of unremitting pursuit of perfection and victory on the track. This year coincides with the Year of the Dragon in China, and Lenovo has incorporated dragon elements into the trophy design. The twist in the circle is inspired by the movement of a dragon, while in the lit mode, the ”pulse” light pattern represents the breath of an awakening dragon. Not only, but the gold-encrusted part of the trophy represents the laure wreath of the past and its design pays homage to the F1 tradition of 1980’s and before: in the past, winning F1 drivers were presented with a laurel wreath that was worn around their necks, a tradition that continued into the 1980’s. In ancient Olympic Games, the winners were also awarded and wore an olive tree wreath that symbolized victory and honor.

The Idea

A Balance between Heritage and Technology

Following the creation of the world's first kiss-activate trophy for the Formula 1 Lenovo Japanese Grand Prix and Formula 1 Lenovo United States Grand Prix 2023, Lenovo wanted to challenge itself to elevate another Classic F1 tradition through meaningful design and smarter technology. It was important to create a trophy that reflected local Chinese Culture. The Pininfarina's design process aimed at creating a balance between heritage and technology to reward the winners in the glorious sport of F1. Lenovo is committed to improving race operations, enhancing fan engagement, and making Formula 1 a faster, smarter and more sustainable sport through cutting-edge technologies and services.